Al Jazeera Arabic, the most-watched Arab channel on TV, has become the first Arab news channel to reach 10 million followers on Facebook, said a top official.

"The Arab viewer since 1996 has evolved from a TV viewer to someone who now absorbs news content on TV, tablets, desktops and mobile whenever and wherever they want,” added Yaser Abuhilalah, managing director of Al Jazeera Arabic.

Al Jazeera Arabic's Facebook page provides followers the ability to engage with the latest news, analysis and features. In December, the page reach improved from appearing on 1.5 million timelines daily, to four million. At the same time, the rate of engagement through comments, shares and clicks increased from 100,000 to 220,000 per day, Abuhilalah added.

"Al Jazeera will always hold true to our values of journalism and fearless reporting, however will change and adapt to new technology and platforms on which it is delivered,” Abuhilalah said.

“The constant evolution in news consumption is not due to the strategy of the channel but is due to the partnership with you, the viewer, the follower and the consumer. Each of the 10 million followers on Facebook is a partner, same as anyone who shares our content on Twitter, Instagram and Google Plus as well as the person who watches Al Jazeera on TV. I hope the partnership will expand and will continue to be enhanced." – TradeArabia News Service