Building on the success of the first edition of its innovative ‘My Saudia Kitchen’ campaign, Saudia Dairy and Foodstuff Company’s (Sadafco) has now launched the second edition of the popular program in the kingdom.

‘My Saudia Kitchen’ program is aimed at helping Saudi women manage their daily responsibilities effectively while also learning creative skills for a holistic culinary experience.

Under the campaign, Sadafco has brought to life the ‘Plan’, ‘Cook’ and ‘Impress’ concept by giving live cooking demonstrations at interactive Saudia booths set up across prominent shopping destinations in Jeddah, Riyadh, Dammam and Abha.

The nearly three-month long campaign which commenced on October 21 will continue until January 10, 2015.

“The first edition of ‘My Saudia Kitchen’ campaign witnessed an overwhelming response from women across the Kingdom, as this program addresses their desire to further enrich their cooking skills in an innovative yet simple manner," remarked Mohammed Rafeeq, Sadafco brand manager.

"We are very excited to launch the second stage of the ‘My Saudia Kitchen’ campaign encouraging Saudi women to be creative making cooking an enjoyable and rewarding experience," he added.

For the current edition, Sadafco has joined forces with Chef “AlSayed Abdulhaleem”, who will conduct live cooking demonstrations and respond to queries regarding all aspects of cooking.

Furthermore, under this program, the Saudia brand is engaging with its consumers on social media through various activities.  

The first mall activation for ‘My Saudia Kitchen’ kicked off with great success last week in Jeddah at Aziz Mall where more than 6000 women visited the booth, said Rafeeq.
 
Upcoming mall visits in Jeddah will include Andalus and Arab malls. While in  December, the Saudia team will visit Riyadh and Dammam where the live cooking booths will be set up at Gharnata, Hayat and Dhahran malls.

In January 2015, the Saudia team will complete the second phase of the campaign by visiting the city of Abha where the event will take place at Aseer Mall.-TradeArabia News Service