Ericsson, a leading provider of communications technology and services, has launched a number of solutions to deliver new television experiences for consumers.

The solutions are aimed at providing operators with the tools to increase revenue, build customer loyalty and drive new business, said a statement.

The latest release of its industry-leading IPTV platform, Ericsson Mediaroom, has elevated the TV viewing experience, delivering a host of new consumer-oriented capabilities that empower operators to deliver the highest quality live, video on demand (VOD) and time-shifted television experiences.

Its new features include making ‘Restart TV’ a core experience; unified search functionality that offers consumers unparalleled levels of simplicity when discovering content; an enhanced user interface that maximises full-screen viewing; and a new, more visual channel guide.

Recognising 4K and HEVC as the next major consumer experience expectation, Ericsson is set to bring 4K and HEVC capabilities to the Ericsson Mediaroom platform.

The new Ericsson Mediaroom client for ARM-based System-on-a-Chip (SoC) set top boxes will be available in the second half of next year, to equip operators to deliver the best video quality on TV screens.

To extend the Ericsson Mediaroom platform to all screens, the company has also launched Ericsson Mediaroom Reach, a highly scalable solution born out of the company’s acquisition of Azuki Systems earlier this year.

Ericsson Mediaroom Reach quickly, easily and cost-effectively enables the deployment of over-the-top video to any device. Operators can securely deploy Adaptive Bit Rate (ABR) video streams, servicing more customers and more devices and greatly increasing market footprints.

Per Borgklint, senior vice president and head of Business Unit Support Solutions at Ericsson says: "Ericsson continues to build upon our position as the leading IPTV platform provider. Through the introduction of integrated software and solutions across the entire TV and media value chain, Ericsson is helping our customers create new, compelling entertainment experiences that span multiple screens and have significant business impact."

Ericsson is also leveraging the technology that powers Ericsson Mediaroom Reach to deliver innovative experiences for digital terrestrial, cable and satellite operators via a connected set top box (STB) with both ABR and Digital Video Broadcasting (DVB) hybrid delivery.

Working with third party partners including iWedia, Marvell, Kaon and Arcadyan, Ericsson is combining the ABR capabilities of Ericsson Mediaroom Reach with traditional broadcast TV offerings to provide hybrid TV delivery platforms for IP/Terrestrial, IP/Cable and IP/Satellite, allowing consumers to access both broadcast and ABR content.

Ericsson Mediaroom and Mediaroom Reach are available to operators currently, while the company will demonstrate its Mediaroom Reach hybrid offerings as a proof of concept at the International Broadcasting Convention (IBC) from September 12 16 in Amsterdam, Netherlands. - TradeArabia News Service