New 3D media station launched at Sky Clinic Dubai
Dubai, July 20, 2014
Instinct Media Group, a leading company for in-house media solutions, and Sky Clinic, a renowned dentistry medical centre, have launched a new in-clinic 3D screen to be installed at Sky Clinic’s premises at Jumeirah Lake Towers Dubai.
The new screen, which will be provided and operated by Instinct Media Group, will display entertainment material, as well as medical information and awareness messages, said a statement.
Dr K Ghiassi, founder and managing director of Instinct Media Group, said: “Today, we are announcing Instinct Media Group’s first step towards supporting the health care sector in the UAE. In this exciting collaboration with our esteemed client, Sky Clinic, our contribution will be in the form of a specialised and exclusive ‘Clinic TV 3D screen’.
“Our state-of-the-art media technology will be used to present entertainment material, as well as educational and awareness messages. It will be a window through which patients and co-patients will see a new world. A world designed specifically for them.”
The project will also include building customised content revolving around Sky Clinic services, which will serve as promotional material for the clinic.
The screen will also serve as an in-house agenda for the clinic, which will use it to announce events, news and special occasions.
“In this age of new media and virtual reality, it is becoming more and more challenging to meet the new expectations of ‘customers’ in the health care sector. Patients of this age trust Wikipedia more than anyone else, and open their hearts and minds to what is presented to them in a compelling digital package. This is where Instinct Media Group finds its role in this sector,” said Dr Ghiassi.
The new 3D system will serve patients visiting the clinic every month, thus playing an important role in Sky Clinic’s outreach and social responsibility programme, via its awareness messages and health tips for oral hygiene and general well-being. - TradeArabia News Service