Experts shed light on ‘big TV’ at summit
Abu Dhabi, October 23, 2013
Experts kicked off day two of the Abu Dhabi Media Summit discussing ‘big TV’ and the challenges and opportunities of 4G.
Also discussed were local exports, content for wireless and the rising importance of women-centric programming.
In a session titled ‘Going Global – Opportunities and Challenges in a Media Centric World,’ Mark Hollinger, president and CEO of Discovery Networks International said the network now operates in 224 countries with nearly 1.6 billion subscribers across its 42 brands. There was still place for what he termed ‘big TV’ in the digital world, he said.
“We do not want to kill off the golden goose of the pay TV model,” he said.
Manjit Singh, CEO, Sony India explained that in India, the media landscape is changing rapidly. With the advent of 4G and digitisation, the growth in India will be wireless, and it is skipping over the wired phase entirely.
“Short-form content will be watched on mobiles and smartphones and content for wireless will have to be different. Music and comedy clips work well. In India, the biggest use of the cell phone is to listen to music, it becomes your radio,” he said.
Discussing the impact of social media, both executives stressed it was integral to their businesses.
For Discovery, Hollinger said: “In a world with so much choice, there is more and more emphasis on super fans – for a show, channel or genre of content.”
Singh said that for Sony India, what is trending on Twitter is helping determine story tracks in their locally produced soap operas and that they are changing tracks due to the number of tweets and modifying programming accordingly, which is proving very successful locally.
“Local teams are sensitive to the sensibilities of the local market. We need to cater to local markets because the local population want to see local programmes,” said Singh.
Hollinger said Fatafeat, a top ten channel in the Middle East has the opportunity to take that programming to other markets due to its local success. “If you can work locally and export that programming internationally, it’s a big win,” he said.
Both executives talked about the opportunity for women-centric programming, due to opportunities for factual TV targeting a female audience
In terms of opportunities for their respective businesses, Singh said that for India, with a TV penetration rate of only 63 per cent, taking the penetration rate to 100 per cent would mean 100 million more TV homes, and with this a proliferation of new channels in every genre.
Discussing the opportunity offered by HD, Hollinger said it was ‘key to growth’ in particular genres and that HD offered a great opportunity for Fatafeat and other channels to be distributed in HD especially in sports programming.” - TradeArabia News Service
More Media & Promotion Stories
- OSN wins Emirati cricket sponsorhip deal
- Hollywood blockbuster 'Noah' faces GCC ban
- Dubai group launches 'Filmi 72' contest
- Turkey could ban Facebook and YouTube
- Women 'driving social media industry success'
- 5-km long bridal veil makes world record
- Christie’s to auction Egyptian, Iraqi art collections
- Qatar researcher in 360km breast cancer run
- Wedding service providers eye $1.2bn market
- Kuwait DAI to start training programme
- Kanoo Group backs cancer charity event
- Reel Cinemas to open at ‘The Beach’
- Axiom launches #MyDubai photo contest
- Grammy winners to perform in Bahrain
- Craig David to perform for F1 Bahrain
- MGI to feature latest on-air graphics at Cabsat
- Jones Lang LaSalle renamed 'JLL'
- OSN to launch Discovery's TLC in Mena
- Art festival treat for Bahrain fans
- '12 Years a Slave' makes Oscar history
- Culinary Arts Dubai opens new premises
- iKoo launches digital media JV firm
- Team promotes Canton Fair in UAE
- RAK charity run sees record participation
- Tussauds owner plans Dubai theme park
- Batelco provides 4G services at F1 testing
- OSN unveils current affairs themed reality show
- Book marks UAE-based Indian business leaders
- YouTube ordered to remove anti-Islamic film
- Book on young Indian business leaders released