HCE launches marketing blitz for key expos
Manama, October 10, 2013
Bahrain-based Hilal Conferences and Exhibitions (HCE) has officially launched a $500,000 wide-reaching promotional campaign to raise awareness about three market-leading trade exhibitions it will stage simultaneously in the kingdom next year.
The promotional launch of the gulfBID, Gulf Property Show and gulfInteriors exhibitions was held at the Gulf Hotel in Manama in the presence of exhibitors and show sponsors on Wednesday (October 9).
Speaking at the launch, HCE managing director Jubran Abdulrahman said the shows being held under the patronage of His Royal Highness Prime Minister Prince Khalifa bin Salman Al Khalifa, from May 6 to 8, 2014, would be at least 1,000 sq m bigger than the total 7,500 sqm combined showcase this year.
"The feedback we have received about the shows has been overwhelmingly positive, from both exhibitors and the thousands of visitors who passed through the doors of the exhibition last May," remarked Abdulrahman.
"We are realistically expecting a 15-20 per cent increase in the number of exhibitors next year from 180 this year. By bringing three distinct marquee shows together under one roof, we offer the ultimate 'one-stop-shop' through the whole value chain - as the latest architectural and design trends and interior design capabilities are showcased alongside specialist construction services, building materials suppliers and the latest real estate projects in our region," he added.
Among the promotional initiatives HCE will undertake in the run up to next year's shows are a high visibility outdoor marketing campaign to be initiated in strategic locations in Saudi Arabia and Bahrain, as well as a proactive marketing campaign across parent company Al Hilal Group's market-leading trade magazines and daily newspapers, which have a GCC-wide reach.
Abdulrahman said HCE's optimism for the 2014 shows also drew upon the enduring economic strength of the northern Gulf countries - and the positive trickledown effect on the region's real estate, construction and interiors sectors.
"As a proud Bahraini company, we at HCE also believe strongly in the value proposition our kingdom offers, in its role as a strategic business base and exhibitions hub at the heart of this buoyant region.
"Our economy is consistently ranked one of the world's freest. The kingdom's economic indicators as a whole are promising," said the top HCE official.
"Bahrain's economy grew by about two per cent last year despite global economic and regional challenges, and is forecast to expand at around four per cent this year, according to the Economic Development Board," he stated.
"Housing projects are being fast-tracked; it was reported in local media earlier this year that BD3 billion ( ) would be spent on government homes and projects up to 2017. It is clear that this remains a region of major opportunity for those in the construction, interiors and real estate development sectors," he added.
Launched in 2006, gulfBID is HCE's flagship specialist showcase for the northern Gulf's construction, building materials, services and contractors sectors.
The gulfInteriors will, meanwhile, feature home-grown and renowned international brands, covering sectors including furniture, paints, kitchens, bathrooms, lighting, ceramics, wall coverings and art and accessories segments.
And Gulf Property Show, which debuted this year, has quickly established itself as the dedicated platform to showcase residential and commercial property projects in Bahrain and the GCC.-TradeArabia News Service