Google AdWords helps SMEs get noticed
Dubai, June 26, 2013
SME’s often do not have either the resource or money to run large advertising campaigns, so how do they get noticed?
Google AdWords offers a very cost effective way to reach a large target audience in a short period of time, says Tarek Abdalla, head of marketing, Middle East & North Africa, Google.
SMEs in UAE have been seen achieving 100 per cent year on year growth with the help of AdWords, he said.
Explaining the various features of Google AdWords, Abdalla said firms can choose the type of network they want to target their ads to -- whether it be across Google products or including search sites that partner with Google.
Choose your bid and budget
To run ads on Google, firms need to decide on the right campaign budget and ad group bids. The budget establishes a charging limit for an individual campaign, so it should be an amount the advertiser is comfortable spending per day. The actual costs may be lower, depending on how the firms manage their bids, he said.
Select an ad format
AdWords accounts give advertisers access to ad formats that go beyond those that appear on Google Search results. Besides text ads, one can create video ads, image ads, WAP mobile ads, app or digital content ads, and more. Each type has its own benefits, whether it's the ease and affordability of running text ad or the colourful storytelling that comes with video, he said.
Keeping up with AdWords
Advertisers can choose when and where their ads appear and can find out if the ad is running. Tools are also provided to measure results, sales, and leads.
More information on AdWords is available at: adwords.google.com . -TradeArabia News Service
More Media & Promotion Stories
- Talia seals new partnership with Thuraya
- Art now 'a viable asset class for ME investors'
- 150 creative activities mark 1st Dubai Art Season
- KFC, MBC promotion offers visit to WWE event
- 155m-year-old dinosaur finds home in Dubai Mall
- Most firms take up more CSR projects
- Saudi salon plans expansion across Gulf
- Microsoft identifies new digital trends
- Etisalat offers live streaming TV apps
- Month-long British Festival in Qatar opens
- 20 students take part in Leo Burnett event
- Saudi, Emirati journalists quit Qatar jobs
- LuLu chief in top global Indian list
- New 'Best Things' website launched
- OSN wins Emirati cricket sponsorhip deal
- Hollywood blockbuster 'Noah' faces GCC ban
- Dubai group launches 'Filmi 72' contest
- Turkey could ban Facebook and YouTube
- Women 'driving social media industry success'
- 5-km long bridal veil makes world record
- Christie’s to auction Egyptian, Iraqi art collections
- Qatar researcher in 360km breast cancer run
- Wedding service providers eye $1.2bn market
- Kuwait DAI to start training programme
- Kanoo Group backs cancer charity event
- Reel Cinemas to open at ‘The Beach’
- Axiom launches #MyDubai photo contest
- Grammy winners to perform in Bahrain
- Craig David to perform for F1 Bahrain
- MGI to feature latest on-air graphics at Cabsat