Muhammad Irfan Gondal
BSA takes up broadcast jobs in conflict spots
Ras Al Khaimah, April 30, 2013
UAE-based Broadcast Systems Arabia (BSA), a production and broadcasting company, has undertaken video and audio broadcast services in conflict regions within the Mena region such as Libya and Syria.
BSA has been involved with Libya Al Ahrar, a channel launched by Muhmud Shammam, the ex-Information Minister of Libya, during the revolution and now the most watched news channel in the county.
"FM distribution and the availability of information is helping mold the future of war-torn countries,” said Muhammad Irfan Gondal, CEO of Broadcast Systems Arabia.
“While these services are essential, there are few players who are willing to undertake business in these markets. For obvious reasons, executing such projects is both extremely challenging and dangerous. However, at Broadcast Systems Arabia, we believe that offering our services to help create these vital messaging channels is a fulfilling utilization of our knowledge and expertise.”
The company acted as one of the driving forces behind the success of Libya Al Ahrar, popularly known as Libya TV.
Despite the dangers and risks involved, BSA was able to provide the channel with a fully equipped studio in Benghazi and twelve Digital Satellite News Gathering (DSNG) mobile vans, as well as a host of broadcast related services.
Furthermore, under the aegis of BSA Arabia, Libya Al Ahrar has now been transformed into a fully digital television network.
Another project that the company completed during the Libyan revolution was the set up of six FM radio transmission points in all major metropolitans in Libya including Tripoli, Benghazi, Sabha, Masrata, Nalut and Albayda.
These FM transmitters relayed the Al Aan FM channel feed to over 3.7 million listeners via a satellite downlink. BSA has also been responsible for the installation of four FM transmitters for Al Aan TV in Syria.
BSA also engages in activities in other Mena countries. A recent success for the company has been the setting up of a four channel radio playout facility complete with a live production studio for a client in Dubai Media City in the UAE.
“Our goal is to provide the highest quality products and to guarantee complete client satisfaction,” Gondal said.
“We have created a name for ourselves by doing this on a consistent basis- and that too even in the most challenging of situations. We will continue to serve our customers with this high degree of commitment as we expand our presence in the region." – TradeArabia News Service
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