Dubai Airports seeks bids from advertising firms
Dubai, January 22, 2013
Dubai Airports has invited specialist advertising companies to submit expressions of interest for awarding the official concession for Concourse D, which is currently under construction at Dubai International, one of the busiest airports in the world.
The last day for submission is February 15, said a statement from Dubai Airports, which owns and manages the operation of both tye emirate's airpors - Dubai International and Dubai World Central.
Concourse D will become the new home of more than 100 international airlines that fly to and from Dubai International, one of the busiest airports in the world, when it opens in 2015.
The new facility, which will house all gates and extensive commercial outlets, will be linked Terminal 1 via a new elevated train, it added.
On-airport advertising has become an increasingly important part of Dubai Airports’ non-aeronautical revenue, as the Dubai International’s growing network of destinations and ballooning passenger numbers allow brands to target a wide and cosmopolitan audience.
“As one of the busiest airports in the world, and given the global attention generated by the recent opening of Concourse A – the world’s first purpose built A380 facility – Dubai International offers potential bidders a very attractive proposition. With sustained passenger growth and our unique passenger profile, the case for continued growth within advertising is proven,” said Eugene Barry, SVP commercial at Dubai Airports.
“Concourse D will be a modern and vital addition to Dubai International, ensuring that we not only cater for the growth in traffic but offer a travel experience our customers have come to expect. As a brand, Dubai Airports is globally associated with quality and innovation. We are keen to choose competent partners who will add to that reputation and contribute to our growth,” he added.-TradeArabia News Service