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Dazzling start to new year at Downtown Dubai

Dubai, January 1, 2013

The New Year’s Eve Gala in Downtown Dubai, the most prestigious square kilometre on earth, set a key milestone as one of the world’s most attended single events, attracting over one million people from across the globe, with a 35-minute long spectacular countdown celebration.

The scale, grandeur and spectacle of the Downtown Dubai were unprecedented in the history of New Year’s Eve celebration globally, said Emaar in a statement.

Already ranked among the world’s most-watched events, the Downtown Dubai gala was telecast live to over 1,000 TV channels globally, and streamed live on www.mydowntowndubai.com and www.youtube.com/downtowndubai, reaching more than 2 billion viewers, it added.

The gala event was covered using a sophisticated 18-camera set up with real-time TV feed provided for free to the channels over satellite.

The Downtown Dubai New Year’s Eve Gala featured an unparalleled display of colourful fireworks from Burj Khalifa, the world’s tallest building, which was set for the first time to the rhythm of live orchestra.

The grand fireworks followed a dazzling water, fire and light show on Burj Lake; and the live performance of the Prague Philharmonic orchestra, making the gala the most memorable so far, unmatched in scale and spectacle.

In addition to the city’s residents and visitors from across the UAE, thousands of tourists flew in to the city especially for the occasion, underlining Downtown Dubai, the 500-acre flagship mega-development of Emaar Properties, as ‘The Centre of Now.’

Mohamed Alabbar, the chairman of Emaar Properties, said: “The Downtown Dubai New Year’s Eve Gala is truly an audio-visual spectacle spread over the most prestigious square kilometre on earth. The event underlines the positive vision that Dubai upholds by serving as a beacon of hope for people across the world and highlighting the happiness, prosperity and robust outlook that the city brings."

"This world-class event has now become an iconic global New Year’s Eve celebration on par with international cities such as New York, London, and Sydney, among others," he added.

The $20 billion development’s attractions include Burj Khalifa, which also features At the Top, Burj Khalifa, the world’s highest observation deck with an outdoor terrace; The Dubai Mall, the world’s largest shopping and entertainment destination; The Dubai Fountain, the world’s tallest performing fountain; world-class residences; commercial offices and the Mohammed Bin Rashid Boulevard, a 3.5 km boulevard lined with retail and F&B attractions.

The lake show ‘Water, Fire & Light’ derives its inspiration from the cultural elements of the world and how they come together in Downtown Dubai, said Alabbar.

Their energy as they travel across the world to reach its final destination at ‘The Centre of Now,’ where people unite in a celebration of true friendship.

As the energy arrives in Downtown Dubai it erupts in a show of water, fire, light and sound, projected seamlessly on a mega 210-metre long screen and 15 water platforms with semi-transparent screens

In all, 79 artists from around the world were involved in the production of the show, which was specially produced by the team behind the Beijing and London Olympics, and New Year celebrations in Sydney.

With excitement mounting and the countdown beginning for the New Year, a hushed silence descended on Downtown Dubai. And then, the fireworks, set to live orchestral music, erupted.

Spirals and perfect rings of light wrapped Burj Khalifa, with the fireworks radiating the brilliance of a thousand suns, created airborne shapes of flowers, crescents, and stars. The fireworks were marked by new colour sets and sequences with gold featuring prominently in addition to hues of electric blue, fuchsia pink and rich purple.

In a fitting tribute to the UAE, which celebrated its 41st National Day recently, the fireworks also enveloped the world’s tallest building in the colours of the national flag – red, green and white, set against the black night sky.

Giant projection screens were set up at Burj Park and The Burj Steps for visitors, who could also access Downtown Dubai easily with the Dubai Metro operating 24 hours.

According to Emaar, Downtown Dubai will continue the celebrations into the New Year, with the lake show, ‘Water, Fire & Light,’ throughout January, with repeat performances kicking off on January 4 at 8pm.-TradeArabia News Service




Tags: Emaar | Downtown Dubai | New Year |

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