OSN deploys Dolby sound technology
Dubai, December 5, 2012
OSN, a leading pay-TV network in the Mena region, said it has inked a deal with Dolby, a global leader in surround-sound technologies, to deploy the Digital Plus technology on its video-on-demand platform, OSN Plus HD.
OSN said with this deal, it has become the first in the region to use use Dolby Digital Plus in the Middle East and Africa region.
Dolby technologies cover the whole hybrid TV delivery ecosystem: from content creation, being part of traditional and hybrid broadcasting standards, to the latest video on demand and over the top movie services.
The ground-breaking partnership between OSN and Dolby offers viewers high quality Dolby Digital Plus surround sound on VoD content, to give a cinematic experience in the comfort of their home, said a senior official.
“Since our office launch a year ago, we have been working closely with operators, broadcasters, content creators and aggregators across the region to bring Dolby Digital Plus and the sound of HD to viewers,” remarked Tarif Sayed, the regional director, Dolby, Middle East & Africa.
“We are pleased to see broadcasters such as OSN in the Middle East adopting the latest audio technologies that offer a superior entertainment experience to viewers. As our leading partner in the region OSN is now delivering its new pan-Arab service in Dolby Digital Plus for customers to enjoy movies and TV shows presented in surround sound just as the artists and directors intended," he added.
Mark Billinge, the vice president of Broadcast Operations and Technology at OSN said the launch of OSN Plus HD builds on the success of its existing DVR platform and demonstrates the company's technology capabilities, innovation and ability to provide the ultimate TV viewing experience in the region.
"Dolby is the leader in inventing and delivering innovative audio solutions, which makes its technology a perfect complement to the state-of-the-art high-definition experience we offer to our viewers,” he added.-TradeArabia News Service
More Media & Promotion Stories
- Dubai set for star-studded charity event
- Top hotels set to compete in bell boy race
- New mobile app delivers strategic insights
- Akhbar Al Khaleej website wins top e-Content award
- Jeddah to host multi-sector trade fair
- Meadfa set for Dubai conference
- Doha media centre sacks chief
- Forum focus on proper use of social media
- 400 firms to showcase at SGI Dubai
- Management contest names jury for UAE debut