300 experts to discuss regional digital media
Amman, October 31, 2012
More than 300 advertising professionals from the region including Jordan, Lebanon, Syria and Iraq, will discuss the future of digital media in the Levant region at an upcoming event in Amman.
The third edition of mediaME Forum, the Levant’s leading digital media event, will be held on December 3 and 4 at the Grand Hyatt Amman.
The event is managed by mediaME.com, the region's first and largest online community of over 15,000 advertising and media professionals. This year, the forum is expected to attract more delegates and will feature over 25 speakers.
The Forum’s Platinum Sponsor for 2012 is Zain, whereas Gold Sponsors are Arabia Weather and Ikoo, and Silver Sponsors are Ipsos, Syntax and The Online Project.
The forum will cover topics including Arab Internet users' habits, audience segments and content preferences, digital media buying strategies for clients and advertising agencies, search engine optimization (SEO) and marketing (SEM) strategies.
The forum will also tackle the utilization of social media channels for branding, online reputation management and PR, creative digital campaigns from across the region, mobile applications and advertising, Arab online gaming trends, as well as online media measurement and monitoring, amongst others.
A preliminary agenda, including forum session speakers and workshop trainers, has now been announced at the event’s official website, mediaMEForum.com.
"Marketers in the Levant region can no longer afford to ignore their online audiences. Statistics show that the percentage of consumers online is not matched with a similar percentage of advertising expenditures in digital media, and this situation must be corrected by advertising agencies through educating advertising clients,” said Zeid Nasser, founder of mediaME.com and chairperson of mediaME Forum.
“The aim of the mediaME Forum: 2012 in Amman is to encourage and facilitate this transformation in the Levant region. The forum also provides valuable content on all topics related to online and mobile advertising technology and trends, in addition to providing a fantastic networking opportunity for over 300 professionals," Nasser added. – TradeArabia News Service