The Department of Economic Development (DED) in Dubai will be organising the first-of-its-kind ‘Dubai World Conference on Consumer Rights’ and ‘Power Brands’ exhibition next year.

The events will be held from April 1 to 3 at the Dubai World Trade Centre, with the support of Dubai Refreshment company (DRC) and Al Fajer Information & Services.

The initiative is part of DED's efforts towards creating a sustainable economic environment that adopts best standards and policies in protecting consumers and brands, thereby enhancing transparency and impartiality in the retail sector in the emirate

The conference will focus on strengthening consumer protection; creating awareness on consumer rights and related mechanisms and laws in place; the role of the Commercial Compliance & Consumer Protection Division (CCCP) in DED, and the economic returns and consumer confidence gained from safeguarding consumer rights, said a DED statement.

It will host a number of international and local opinion leaders and decision-makers, including executives, government officials, economists and researchers from different industry sectors, and other professionals dealing with consumer protection and brands globally, it added.

The Power Brands exhibition will attract major trademarks worldwide to exchange views and discuss the most prominent concepts related to brands and their promotion.

Standing at the forefront of consumer forums worldwide, the participating companies will seize the opportunity to demonstrate progressive policies and interact with traders and investors, while also enhancing their brand visibility and credibility.

Announcing the launch, Sami Al Qamzi, the DED director general, said, “The conference and exhibition reflect DED’s efforts to develop the economic sector through adopting appropriate policies and regulations, and identify those sectors witnessing strategic growth."

"DED is working to provide the best solutions and services to traders and investors locally and globally, thus enhancing trade flows and the ease of doing business in the emirate,” he stated.
 
Al Qamzi said the retail trade sector had played an important role in Dubai’s economic development, nearly as important in terms of its direct contribution to GDP and growth.

Omar Bushahab, the CEO of CCCP, DED said, "CCCP reaffirms its commitment to streamline and strengthen relations between merchants and consumers to attain the highest levels of customer satisfaction, and also strengthen our partnership with the business community in developing Dubai's economy."

"DED seeks to roll out the best initiatives on a regular basis to achieve its goals in promoting and facilitating entrepreneurship in Dubai," he added.

On the event partnership, Satish Khanna, the GM of Al Fajer Information & Services, said: “We have designed the conference and exhibition as a tribute to the intelligence of consumers in the Mena region and to help them make informed decisions by bringing them face to face with leading brands, as well as throw light on key consumer issues."-TradeArabia News Service