Memac Ogilvy wins big at Cannes Lions
Beirut, June 30, 2012
Memac Ogilvy & Mather has further cemented its position as the Middle East’s leading communications agency by winning three Gold, one silver and one Bronze awards at the 59th Cannes Lions International Festival of Creativity held recently.
Memac Ogilvy saw 17 of its campaigns shortlisted in Cannes and paved the way for it to make history and win the coveted Cannes Lions 2012 Network of the Year Award, the most prestigious accolade in the advertising industry, said a senior official.
Three Gold Lions were awarded for the Tunisian campaign “Return of the Dictator Ben Ali” in the Promo, Activation and Branded Content categories and one Bronze Lion in the film category. A Silver Lion was awarded for IKEA campaign in the cyber category.
“To be awarded three Gold Lions at Cannes is as good as it gets in our industry. It’s the summit. But this success hasn’t come by chance - it is the direct result of painstaking planning to take our creativity to a level where we are the equal to, or better than, the best in the world. We have done that,” said Edmond Moutran, the chairman and CEO of Memac Ogilvy Mena.
'What makes the achievement so remarkable is that it is not an isolated event. Actually, the Lions from Cannes continue a steady stream of highly-regarded awards to the agency in the region and abroad for its many campaigns across the spectrum in recent times,' he pointed out.
Earlier this year, Memac Ogilvy cleaned up the Dubai Lynx with two Grand Prix, 17 Gold, four Silver and seven Bronze trophies, he stated.
The agency was also the first from the Middle East to win the celebrated Grand Prix at the Clio Awards in New York
“The Lions are the latest in many recent awards, but of course, the main reward for us is the satisfaction of our clients. Our goal has been to have our creativity of consistent, international standard. But we won’t be relaxing – we strive to constantly improve”, he added.
Memac Ogilvy, a joint venture between Middle East Marketing and Advertising Company (Memac) and Ogilvy Worldwide, started its operation in Bahrain in 1984. It offers advertising, public relations, direct marketing, planning and creative services to its large portfolio of clients through 13 offices across the region.-TradeArabia News Service