MasterCard names new VP Communications
Dubai, June 19, 2012
MasterCard has recently appointed Sami Lahoud as vice president - Communications, Middle East and Africa with the responsibility to drive the corporate communications function for the company.
Based in Dubai, Lahoud will optimise MasterCard’s brand visibility and reputation across the three main divisions that compose the MEA region, namely; Mena, Sub-Saharan Africa and South Africa.
Michael Miebach, president, Middle East and Africa, MasterCard Worldwide, said: “Sami’s credentials are of the highest caliber and he brings a wealth of experience in some of the most challenging communications environments.”
“This is a clear benefit to MasterCard and all our stakeholders. As part of a strategic decision to invest in resources in the region, Sami’s appointment will put MasterCard in a strong position to drive greater awareness and value of MasterCard products and brand across Middle East and Africa.”
Before joining MasterCard, Lahoud worked with Barclays where he established the Corporate Affairs function for the Emerging Markets region which was set up to spearhead the growth of Barclays Retail and Corporate business in the Middle East, Africa, Asia and East Europe.
During his extensive career in communications, Lahoud worked for leading communications consultancies such as Weber Shandwick and Hill & Knowlton. He also was the Business Editor of Al Iktissad Wal Aamal magazine, a leading pan Arab business publication.
Lahoud holds a master’s degree in Money & Banking from the American University of Beirut. – TradeArabia News Service