Call to monitor advertising in Bahrain

Manama, April 25, 2012

Bahrain’s parliament has demanded stricter monitoring of ads in the media and on billboards, claiming that advertising in the country is getting “too sexy”.

They claim the National Advertisements Committee has not been meeting regularly and are seeking a review of current policies.

"Most adverts use females who, unfortunately, are semi-naked for attraction - despite most of the products they showcase having nothing to do with women," said MP Ali Al Zayed yesterday.

"The ineffective National (Advertisements) Committee has to start issuing warnings and if advertisers or those allowed to use space don't comply, then they have to be referred to the Public Prosecution for action." – TradeArabia News Service

Tags: Bahrain | media | Parliament | Advertising | MP | Sexy |