Al Jazeera wins France Euro soccer TV deal
Paris, April 11, 2012
Al Jazeera said on Wednesday it was thrilled to have won the French rights to broadcast all of the Euro 2012 and 2016 soccer championships.
The Qatar-backed company will share the rights with free-to-air channels TF1 and M6, who as part of their package will broadcast France games which have to be shown on free TV under French law.
Al Jazeera is using France as a testing ground for its ambitions to be an international pay-TV sports broadcaster having already become the Middle East and Africa's most popular sports network.
The French channels - dubbed beIN Sport - are set to launch in early June and will cost 11 euros ($14.39) a month, according to multiple industry sources.
Nasser Al Khelaifi, who heads beIN Sport as well as Qatar's sports investment fund which owns France's Paris St Germain soccer club, welcomed the decision by European soccer body UEFA but did not specify how much Al Jazeera had paid for the rights.
"We are very pleased with this new partnership with UEFA," he said in a statement on Wednesday. "This will allow the future subscribers of beIN Sport to be the only ones in 2012 and 2016 to be able to watch all of the matches of the Euros."
France was one of the last countries to select broadcasters for the competition, which begins on June 8 and is being held in Ukraine and Poland. The agreement will see TF1 and M6 each pay 50 million euros for the rights to 19 matches in the 2012 competition and 22 in the 2016 tournament to be held in France.
TF1 will show the first match of the French national team and the final. M6 will have the opening game, two of France's three group phase matches and a semi-final. - Reuters
More Media & Promotion Stories
- Mubadala unit backs philanthropy group
- Manama named 'Capital of Arab Media'
- Expert discusses role of PR in Arab world
- Twitter chief to kick off Digital Media Forum
- Saxo Bank launches TV channel
- Nawras launches data roaming solution
- Yahoo buys Tumblr in $1.1bn deal
- Promoaction DDB wins Zain Saudi account
- Bahrain launches eContent award for 2013
- Hackers target radio station portal in Bahrain