Herbal Essentials, a brand known for its high-performance skincare solutions powered by Himalayan mineral spring water, is offering Project Byouty, an up-and-coming online shop for authentic wellness products, in the GCC.

With its principles rooted in nature, Herbal Essentials addresses skin concerns of consumers needing balance through its accessible, ethical and high-performing skincare solutions.

Herbal Essentials founder, Aly Rahimtoola commented on the brand’s expansion saying: “Our aim at Herbal Essentials has always been to offer everyone high-performance, natural skincare at accessible prices. Through Project Byouty, we will be able to engage and cater to a larger wellness-conscious audience across the GCC. Project Byouty echoes our ethos, and we are thrilled to partner with them.”

Inspired by the power of Ayurvedic ingredients, Herbal Essentials’ natural skincare products derive their efficacy from the perfect blend of ancient beauty wisdom and science to tackle modern day skin concerns.

Herbal Essentials products are cruelty free and with at least 90% natural origin content with an innovative INCI list that doesn’t include mineral oils, sulphates or parabens, a company statement said. – TradeArabia News Service