Motorcity, the distributor of world-renowned vehicles in Bahrain, and Peugeot Bahrain unveiled the new 208 generation in Bahrain, perfectly highlighting the French automaker’s expansion strategy in the region. 

 

Futuristic, and athletic, the new 208 comes in two trim levels; the entry level ‘Active’, and the top-of-the-range ‘GT’ model bringing a breath of youth and energy to the B segment.

 

The new generation of Peugeot’s dynamic 208 hatchback model has been completely re-imagined to emphasise the brand’s new sharp, futuristic design language. The Peugeot 208’s cool new exterior is now more seductive and purposeful, whilst the car’s spectacular interior includes premium materials and cutting-edge technology – including the latest evolution of its trademark Peugeot I-Cockpit 3D.

 

“With the new Peugeot 208, I am proud to introduce a car that projects Peugeot’s vision of the future. Its sleek and seductive design is reminiscent of its rich pedigree, drawing inspiration from models like the Peugeot 205, but with a newfound youthfulness and energy that is testament to our brand direction. The 208 is a car that will disrupt the B segment thanks to premium materials, the latest in technology and unrivalled quality standards,” said Rakesh Nair, Managing Director at Groupe PSA in the GCC.

 

Motorcity Chief Operations Officer, Stefan Moench said: “Motorcity has always striven to introduce the best quality, reliable and affordable vehicle brands to the Bahraini market, and we strongly believe that Peugeot Models has all of these attributes. The new Peugeot 208 has a distinctive futuristic and young style which we are confident it will meet the high expectations of our loyal customers.”

 

The new 208 asserts a youthful image and communicates the values of the Peugeot brand - High Expectations, Style and Emotion through its design. It epitomises cheerfulness, sporty vitality, and promise thanks to sleek lines that complement Peugeot’s up-market strategy.

 

Available in two distinct trim levels, the base model ‘Active’, and top-of-the-range ‘GT’, the 208 is powered by a 1.2 litre turbo engine coupled to a 6-speed automatic transmission that makes 130 hp and 230 Nm of torque.-- TradeArabia News Service