Wednesday 21 April 2021

Rado's ultra-thin model wins German Design Award 2021

Lengnau (SWITZERLAND), February 9, 2021

Renowned Swiss watch maker Rado has  won top honours at the German Design Award 2021 in Gold 
(most prestigious award) for its ultra-thin watches range -True Thinline Les Couleurs Le Corbusier.
The award was bagged by Rado in the “Excellent Product Design – Luxury Goods” category.
Known as the Master of Materials for the way it has revolutionised traditional watchmaking, Rado leads the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos to its design-led collections, said the Swiss brand in its statement. 
An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar, it added.
The German Design Award introduced in 2012 is the premium international award from the German Design Council and is one of the most renowned design awards in the world. 
Each year, top-class entries from product and communications design, which are each ground-breaking in the international design landscape in their own way, are presented with awards in the three categories “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. 
With this richly coloured collection, Rado pays tribute to a real design legend. The True Thinline Les Couleurs Le Corbusier celebrates the work and, in particular, the pioneering colour theory of the visionary architect with a unique range of nine models made from solid high-tech ceramic. 
Each individual piece represents one of the colours from the nine groups of Le Corbusier’s colour theory. And each one features our groundbreaking monobloc case made from injected high-tech ceramic, which has revolutionised traditional watchmaking. 
On the new model, the jury of the German Design Award, said: "The clear, timelessly elegant design language of the ceramic watch, together with the unique colours of Les Couleurs Le Corbusier collection, forms a fascinating and harmonious unit of extraordinary aesthetic quality."
"At the same time, the watches appear wonderfully young and fresh thanks to the colours. A surprising edition that adds a youthful facet to the classic image of the traditional Rado brand," the jury added.-TradeArabia News Service


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