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ArtLink unveils extraordinary art collection for The St. Regis Amman

AMMAN, February 8, 2021

ArtLink has unveiled its exceptional art program for The St. Regis Amman , the debut property of the iconic luxury hotel brand to open in the Kingdom of Jordan.
 
Inspired by the original St. Regis New York, The St. Regis Amman blends timeless style, impeccable service and true sophistication with Jordan’s cultural heritage, elevating the concept of luxury in the Jordanian capital.
 
The hotel’s interiors reflect this amalgamation of concepts, finished with contemporary bespoke features including a grand staircase and delicate chandeliers, and subtle references to the Dead Sea and the sculpted rose stones of Petra scattered throughout. The hotel’s art collection, proudly curated by London-based consultancy ArtLink, further reinforces this sense of place, and reflects the brand’s unwavering commitment to hospitality.
 
With authentic Jordanian culture at its heart, the collection features works by artists and artisans from the local Levant region exclusively, creating a strong, deep-rooted connection between the hotel and its local surroundings. The 754-piece art collection at The St. Regis Amman unleashes the creative expression of 162 talented local artists and includes original sculptures, glassworks, paintings, photography, mosaics and hand-embroidered artistry.
 
With a desire to highlight ancient Jordanian traditions and techniques, ArtLink set out to connect with the best local talent in the community. Collaborating with the finest artisans of the region, they curated a collection that includes strong cultural references, and alludes to traditional crafts in a way that is both contemporary and sophisticated.
 
Each piece conveys luxurious hospitality -- a key element of traditional Jordanian culture and a pillar of the St. Regis’ brand values. For the hotel’s ground floor, ArtLink commissioned several artworks by Aperçu, a local design studio that specialises in creating bespoke pieces, practicing innovational design. Working largely with natural materials, Aperçu fuses wood, stone and metal with modern substances like resin to produce inspiring and elegant pieces of art that beautifully merge tradition with modernity, adding to guests’ experience of culturally-rooted hospitality.
 
In the hotel’s entrance, beautiful hand-made embroidery artworks inspired by Jordan’s national flower, the ‘Black Iris,’ take center stage. These works by local female artisans are the result of a collaboration between ArtLink and the Jordan River Foundation, a non-profit organisation chaired by Her Majesty Queen Rania Al Abdullah that has spurred a revival of locally-produced crafts by empowering women in rural communities.
 
The mural painting ‘Old King Cole’ that adorns the St. Regis New York Bar has become an iconic symbol of the institution, inspiring a tradition that for every new St. Regis hotel around the world, a large-scale mural is commissioned. At The St. Regis Amman, a captivating mosaic mural ‘Drinkers of the Wind’ hangs above the bar, inspired by Princess Alia Al Hussein of Jordan’s book, ‘ The Story of Jordan’s Arab Horses’. The mural pays homage to the beloved Arabian horses from the days of Bedouin tribes in the 18th and 19th centuries, and celebrates a noble and distinguished lineage in Jordan.
 
Embroidery and Islamic geometry are also sources of inspiration for the artist Julia Ibbini, whose delicate artworks combine complex digital designs with traditional ornament and craftsmanship, exploring the possibilities of human and machine collaboration. For the St. Regis collection, Ibbini created compositions made of delicate laser-cut paper patterns and hand-painted ink drawings, paying tribute to Islamic architecture and symbolism.
 
Tal Danai, founder of ArtLink, said: “We’re proud to have been able to work so closely with the local community, not only to help tell the story behind The St. Regis Amman but to support lesser-known artists with a platform to display their works to a large audience. As The Levant is historically renowned for its craftsmanship, it was a wonderfully enriching experience to work with the top local artisans to produce such a profound art collection that truly celebrates Jordan’s cultural heritage.”
 
The St. Regis Amman is located in the Abdoun district of Amman, on the prestigious 5th Circle amongst the city’s leading luxury hotels and tourist attractions. - TradeArabia News Service



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