Leading fashion e-tailer, boohoo.com has announced its plan to launch its dedicated e-commerce platform for the Middle East. 

 

With 7 million active customers across the globe, boohoo aims to further tap into its regional audience with an exclusive website that caters to Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan. 

 

Set to launch on Wednesday, September 23, the new platform is accessible at mena.boohoo.com, and will flaunt the brand’s extensive selection of womenswear, menswear, activewear, footwear, accessories and beauty. 

 

In celebration of the launch, boohoo Mena will be rolling out a series of exclusive collections and collaborations, designed in partnership with leading regional personalities to engage with its Middle Eastern audience.

 

Following on from the launch of the 7 dedicated e-commerce platforms is the shopable mobile app, set to launch on Wednesday.  

 

Born in 2006, in the heart of the United Kingdom, boohoo was founded in Manchester to offer its customers the most up-to-date and accessible fashion. 

 

With hundreds of new lines dropping daily, across womenswear and menswear, the brand champions inclusivity and diversity with dedicated collections for plus size and curve, petite, tall and maternity fits.

 

Youthful and energetic, boohoo prides itself on being a heavily social-driven brand. With an impressive social media presence of 6.7 million followers on Instagram and 2 million followers on Facebook, the brand’s regional launch is supported by its dedicated Mena Instagram page, @boohoomena, bringing the latest and most exciting trends right to the fingertips of brand lovers and fans.

 

At the forefront of all things trending, boohoo engages with its target audience by introducing a range of successful campaigns and partnerships, created in collaboration with renowned global celebrities including the likes of Paris Hilton, Zendaya, Quavo, Swae Lee and more. -- Tradearabia News Service