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Elli's new collection

Elli Junior launches its latest 2020 collection

DUBAI, February 4, 2020

Elli Junior, a Dubai-based e-commerce platform offering organic and sustainable baby and children’s products, launches its latest collection for 2020 as the brand continues to lead the campaign for a more ecological and responsible online shopping experience for parents.
 
The new collection features play mats and towels which are 100 per cent made of organic cotton and milestone blankets which are 100 per cent made of bamboo with ten unique designs such as pink marble, blue marble, grey marble, swan, cloud, and lets sleep under the stars as well as high quality baby accessories wooden toys and interior exclusively available in the Middle East region at a highly affordable selling price. 
 
The brand highlights its brand ethos ‘affordable design with the best quality delivered right to your doorsteps.’ 
 
With an aim for a broad and long-term environmental approach to the entire business and a main goal to be a 100 per cent sustainable company, Elli Junior works towards producing all products as responsibly and sustainable as possible – helping save resources by simply choosing their products.
 
Elli Kasbi, founder and owner of Elli Junior, Dubai’s one-stop baby online shop offering a unique selection of high quality Swedish organic accessories, toys and interiors. Additionally, it includes free gift wrapping - a perfect gift for baby showers and birthdays. 
 
 “I am happy to present a new series of organic baby products for your little ones this new year and new decade. As a mother, I always look for the best for my children and I only use products that are safe not only for them but also to the environment.”
 
She added: “The new additions to our growing collection of baby and children products are daily essentials for the day-to-day needs such as blankets, towels and playmats. These are little addition to the household but has a huge impact and comfort in the daily lifestyle.” 
 
With the rapid growth and continued rise of demand for electronic commerce supported by developments of different technologies to meet this demand, brands often get lost in translation in the process – forgetting that although technology is significant in the productivity to satisfy human needs and wants, there is also an increased negative impact on the environment.
 
In an attempt to educate more consumers to shop more sustainably and responsibly, Elli Kasbi, founder and owner of Dubai-based one-stop baby shop Elli Junior, took the initiative to start producing eco-friendly and ethically produced products for your special little ones.
 
“I saw a gap in the market for affordable, high-quality and organic baby and children’s products – and that’s where we, Elli Junior comes in,” says Kasbi. “I launched my own brand promoting slow consumption and sustainable shopping because I personally couldn’t find something that’s worth investing in, especially for my daughters,” she added.-- Tradearabia News Service
 



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