Thursday 19 July 2018

The new collection at IDdesign.

IDdesign brings Italy’s Camelgroup collection to UAE stores

DUBAI, August 30, 2017

IDdesign, a leading international home lifestyle brand offering contemporary furniture and accessories, recently unveiled the new home furnishing line from Italy’s Camelgroup in its UAE stores.

A brand that exudes Italian design heritage, Camelgroup was founded in 1983 in the north-eastern part of Italy to serve a rising demand for high quality furniture from across the globe.

The new collection consists of the brand’s ‘Platinum Day’ line, which features a complete dining collection that is characterised by elegant handles, shiny wood and chrome finishing.  The special ‘Nubuck’ padding on dining room chairs ensures enhanced seating comfort.

The ‘Platinum Night’ ensemble, on the other hand, delivers contemporary bedroom concepts, marked by a ‘Silver Birch’ finish to create a visually-arresting and distinct identity for the home. A wardrobe with meticulous detailing to complement the collection will add to the style-statement of the bedroom, the company said.

Both these modern collections comprise a wide selection of textured finishes such as matt, semi-glossy, pearly tones and ivory lacquer amongst others with the Platinum Night collection featuring integrated LED lighting at no extra cost.

Adrian Shaw, general manager, IDdesign and Chattels & More, said: “Camelgroup is a natural fit to IDdesign’s portfolio of tastefully designed contemporary furniture. The team involved in producing this new collection possesses a deep understanding of the design landscape and customer preferences in the UAE. I believe that Camelgroup is a perfect amalgamation of traditional Italian heritage furniture and modern design trends.

“We at IDdesign are confident that these collaborations, nurtured over time, will be crucial in strengthening our portfolio and also offering customers an unprecedented choice within the stores,” Shaw added.

Meanwhile, customers can enjoy a part sale offering 30 per cent to 75 per cent discounts at all IDdesign stores. Customers will also be able to enjoy greater rewards when they shop at IDdesign by redeeming their purchases through the Air Miles loyalty program, the statement added.

IDdesign has been present in the UAE since 1995 and is part of the Easa Saleh Al Gurg Group. In Dubai, IDdesign is present in Mall of the Emirates, City Centre Mirdiff and on Al Ittihad Road in Deira. It is also present at Abu Dhabi at Dalma Mall. – TradeArabia News Service

Tags: Italy | IDdesign |

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