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Arab luxury world names winners of student contest

DUBAI, June 6, 2017

Arab luxury world2017, a major luxury business conference in the Middle East, has announced the winners of its first-ever Global Student Competition, which aimed to highlight the future of the luxury, design and fashion businesses.

Lama Balaghi from INSEAD Business School and Vivien So from Savannah College of Art & Design (SCAD) wrote the winning entries, which were judged by a jury of sector experts and announced during the second day of the conference at The Westin, Dubai, UAE.

Lama Balaghi’s entry – ‘The Internet of Fashion’ – focused on how the ‘Internet of Things’ is transforming the future of fashion, including the optimisation of manufacturing processes and customer targeting, while Vivien So’s paper on ‘Millennials & Luxury: Today, Tomorrow & The Future’ explored how the concept of ‘luxury’ will morph over time with the changing economic, environmental and social landscape.

Both topics reflected the conference’s overarching focus on ‘Digital Disruption and Emotional Engagement’.

The two winners were selected from five shortlisted students, who were all flown to Dubai to present their entries to a panel of judges. The students also took part in the dedicated ‘Next Gen’ panel discussion of the conference, which offered attendees unique insights from the next generation on topics ranging from products and design, to fashion, marketing and how youth will consume premium goods.

Julien Hawari, co-CEO of Mediaquest, said: “The luxury industry is experiencing a profound transformation in the wake of the Fourth Industrial Revolution and the end of the era of overabundance in the Middle East, and, in this context, the innovative, forward-thinking ideas of the next generation are of huge value to all of the industry’s stakeholders. We are delighted to have received such a high number of entries in the first edition of our competition, and would like to thank all of the shortlisted students for both their excellent papers and their valued contributions to our ‘Next Gen’ session. Our particular congratulations go to Lama and Vivienne – tomorrow’s luxury business leaders.”

“Our industry is in a state of disruption and change, and, at the same time, we are also seeing the first line of millennials take leadership roles,” said Prof Robert Meeder, professor of Luxury Fashion Management at SCAD Hong Kong.

“Beyond a doubt, we need to harness, support, challenge and welcome the next generation of leaders within the luxury industry. Initiatives such as this competition pave the way and set a precedent to supporting this cause – not to mention the fact that it also brings forward an amazing pool of talent,” “We saw such strong, well-researched pieces of work that articulated the opinions of the new generation. It was an absolute pleasure to be part of this initiative and stand by tomorrow's leaders.”

In its first edition, Arab luxury world’s Global Student Competition has served to foster cooperative relationships and exchanges with some of the world’s most prestigious universities, attracting a high level of entries from leading institutions including Savannah College of Art & Design (SCAD), Hong Kong and USA; Columbia Business School, USA; the International University of Monaco, France; INSEAD Business School, France; Hautes Etudes Commerciales de Paris (HEC), France; ESSEC Business School, France; and Bologna Business School, Italy.

The conference featured more than 30 separate activities spread over the two days, with participation from industry leaders, luxury brands, distributors, agents, retailers, mall operators, service providers and media representatives. – TradeArabia News Service




Tags: Winners | Student competition |

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