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Al-Futtaim to open 10 ba&sh stores

DUBAI, June 2, 2016

Al-Futtaim, a leading regional business house headquartered in Dubai, has signed a partnership agreement with prominent French fashion house ba&sh to introduce the accessible luxury and contemporary fashion brand to the Middle East.

The first of the planned 10 ba&sh stores will open in Dubai’s City Walk in the fourth quarter of 2016.

Paul Delaoutre, president Al Futtaim Retail, said: “Al-Futtaim has a long standing heritage in the region and possesses remarkable retail know-how and expertise making it an ideal partner for brands looking to enter the region. This partnership will add exciting new markets to ba&sh’s global network and at the same time provide Al-Futtaim’s customers in the region with a much wider shopping choice. We are confident that this iconic brand will be very popular among the large fashion-conscious clientele in the region and will add to our many success stories.”   

Barbara Boccara and Sharon Krief, co-founders of ba&sh, said: “It is with great pride that we are opening our first store in the United Arab Emirates. This will be the first boutique in the Middle East and will be the brand’s regional showcase. We are very keen to display our style here.”
 
Following the opening of the flagship ba&sh store at CityWalk, Dubai in Q4 2016, there are plans to launch six more boutiques and three concessions in prestigious department stores over the next three years. The brand is expected to expand into several territories within the region.

“ba&sh represents a unique mix of core Parisian style with international influences that was missing from the fashion world of the UAE. It has a very attractive identity with strong universal appeal – and we are confident that it will win over new international clientele in no time.” explained Thierry Prevost, Managing Director – Fashion and Department store, Al-Futtaim Retail.  – TradeArabia News Service
 




Tags: Dubai | Al-Futtaim |

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