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du in deal to build 5G Centre of Excellence at Masdar City

ABU DHABI, October 14, 2022

du, from Emirates Integrated Telecommunications Company (EITC), is partnering with Masdar City, a global leader in sustainable innovation and development, to build a 5G Centre of Excellence (CoE) in Masdar City, Abu Dhabi.
 
The MoU was signed at Gitex Global 2022, where du is presenting an innovative showcase under the theme "Powering governments, Shaping The Emirates Reality".
 
As part of the agreement, du will work with Masdar City, Abu Dhabi’s only planned and approved R&D cluster, to implement a Smart City Platform, which combines physical infrastructure, open and shared data, and smart applications to deliver unprecedented value. 
 
The project will also oversee the development of an advanced Command and Control Centre along with the CoE showcasing exponential technologies.
 
This will enable operational efficiencies for Masdar City management and improve the daily quality of life for residents and tourists. The partnership spotlights du’s holistic approach to innovation in line with the UAE’s sustainability agenda and the Net Zero by 2050 strategic initiative.
 
CEO Fahad Al Hassawi said: "Reinventing tomorrow is all about rethinking and rebuilding operating models for businesses and coming together to establish agile, innovative platforms to support our vision. du is excited to partner with Masdar to establish a 5G Centre of Excellence to present exponential technologies and become part of the equation to deliver a strong, connected future through the Smart City project."
 
The Smart City vision encompasses an integrated approach to champion disruption with scalable and phased implementation, and flexible frameworks and standards to achieve cost efficiency and agility, he stated. 
 
The partnership will help du leverage world-class sustainable Internet of Things (IoT) technology to deliver a complete view on the sustainability of Masdar City’s assets while facilitating processes such as asset benchmarking, performance and predictive analytics, along with insights on digital operations. 
 
It will also facilitate seamless city operations, leading to optimised and improved services.
 
Masdar City Executive Director Ahmed Baghoum said: "We are delighted to welcome du to develop a 5G Centre of Excellence in Masdar City. The CoE will bring du, partner organisations, and educational institutions together to create real world 5G applications."
 
"These applications will be tested at Masdar City, which is Abu Dhabi’s only planned and approved R&D cluster with a focus on innovative technologies, and further enhance its reputation as a smart city. After proof of concept at Masdar City, these applications will be rolled out commercially across the UAE and beyond," he added.-TradeArabia News Service



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