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The signing ceremony

Moro Hub teams up with BriefCam to develop IPSP

DUBAI, January 16, 2022

Moro Hub (Data Hub Integrated Solutions), a subsidiary of Digital Dewa, will provide its Integrated Physical Security Platform (IPSP) customers with valuable insights to perform smooth operations.
 
For this Moro Hub has announced a partnership with BriefCam to be one of its technology providers. 
 
The signing ceremony between Moro Hub and BriefCam was in the presence of Mohammad Bin Sulaiman, CEO of Moro Hub and Oren Zvulun - Managing Director - EMEA Region, BriefCam.
 
As part of the new partnership, BriefCam will empower Moro Hub’s IPSP with accurate, flexible, and a comprehensive video analytic solution that will deliver valuable insights for Moro Hub’s clients to accelerate investigations, increase situational awareness and enhance operational intelligence. 
 
Mohammad Bin Sulaiman, CEO of Moro Hub, said: “This partnership with BriefCam is our commitment to support businesses in the region with a centralised platform for Integrated Physical security that includes analytics and real-time alert notifications for smooth operations. In today’s time, having a video surveillance system is not enough. Businesses need technology to increase the probability of detecting key details in real-time and on-demand while also using the data for long term trend analysis, operational decision making, and more. We are confident that BriefCam’s expertise and advanced technologies will accelerate our IPSP to offer unmatched accuracy, superior performance and flexible architecture to businesses in the region.”
 
While most organisations traditionally rely on video surveillance for security purposes, maximising these existing investments with advanced solutions, business units can leverage video intelligence in new and impactful ways. From accelerating post-event investigations and proactively responding to security incidents, deriving visitor demographic profiles, behavioural patterns, and operational inefficiencies, varied aspects of business operations can be easily tackled with Moro Hub’s IPSP.
 
Oren Zvulun, Managing Director, EMEA Region, BriefCam said: “We are positive that our comprehensive approach to video content analytics will enable Moro Hub’s clientele to realise the full value of video surveillance investments by making video searchable, actionable, and quantifiable.”
 
Given the rapid acceleration of digital transformation, IPSP provides the breadth of intelligence needed to bolster security, customer experiences, business operations and most importantly revenues. -- TradeArabia News Service
 



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