Tuesday 21 September 2021

Mohammed Alkhotani

Bahrain IT brands change customer experience over Covid

MANAMA, July 11, 2021

Sitecore, a global leader in digital experience management software, said that 100% of Bahrain’s IT decision-makers have had to fundamentally change their customer experiences in response to the pandemic.

The research, conducted by YouGov Mena, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant, and Egypt.

In response to changing customer demands, 86% of Bahrain IT decision-makers, said their brands created a deeper connection with their customers over the past year.

The pandemic has also accelerated organizations’ digital transformation roadmaps. Among respondents, 71% in Bahrain said their brands had advanced their marketing technology stack more in the last year than in the previous three years before 2020. Thanks to these new technological capabilities, 100% of Bahrain respondents said they experimented with a number of new marketing approaches during the pandemic.

“With 100% of Bahrain’s brands changing their customer experience in response to the pandemic, regional brands understand that they need to prioritize digital experiences, especially for Millennials and Generation Z customers,” said Mohammed Alkhotani, Area Vice President – Middle East and Africa, Sitecore.

“Leading Middle East brands, such as Mashreq Bank, emphasize the need to put technology firmly at the centre of their business to consistently create personalized experiences.”

Putting CX at the heart of banking

Through Mashreq’s digital-first approach, customers can benefit from a banking experience that is convenient, tailored to their needs, and meets their evolving demands.

Mashreq embarked on an exciting digital transformation journey with a key objective of improving the experience of our customers by offering them superior services, whenever and wherever they need. A modern, intuitive and user-friendly website is imperative in digital transformation.

In collaboration with Sitecore, Mashreq Bank not just enhanced the overall experience on its website, but also implemented a Sitecore content management system that enables the bank to deliver content across all customer channels through an API, which makes it a powerful tool for its mobile and web developers. – TradeArabia News Service


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