Amazon Web Services (AWS) said that starting today (June 17), independent software vendors (ISVs), data providers, and consulting partners based in Bahrain can transact in AWS Marketplace and AWS Data Exchange.

This will empower Bahrain based business to access and market to AWS’s millions of customers around the world. This expansion also means that AWS’s global customers can purchase directly from Bahrain-based software and data providers through AWS Marketplace and AWS Data Exchange, selecting from over 7,000 software listings and data products from more than 1,500 sellers.

Customers can also procure software through local consulting partners with Consulting Partner Private Offers (CPPO) in AWS Marketplace, which enables Independent Software Vendors (ISVs) to authorize Consulting Partners to receive wholesale pricing on their software, further helping them to lower the cost of their technology by using AWS.

AWS Marketplace provides a new sales channel for ISVs and Consulting Partners to sell their solutions to AWS customers around the world and makes it easy for AWS customers to find, buy, deploy and manage software solutions, including SaaS, in a matter of minutes.  AWS Data Exchange simplifies the process of finding, subscribing to, and using third-party data products in the cloud, and offers more than 1,500 data products from over 100 qualified data providers.

Marta Whiteaker, Managing Director AWS Marketplace EMEA/APJ, said: “Over the last two years, AWS Marketplace has helped transform the Bahrain government’s procurement process. Led by the Information &eGovernment Authority (iGA), government purchasing of technology solutions went from six months to get new software installed to the click of a button via AWS Marketplace, to support the country’s cloud migration and modernization initiatives.”

“We are excited to expand this work with the launch of local transactions in AWS Marketplace and AWS Data Exchange to make it even easier for local customers to procure third party software solutions while also enabling Bahrain-based partners to expand their reach and offer their software to AWS customers around the world,” she added.

Abderrahmane Mounir, GM Enterprise at Batelco said: “We are very pleased to be expanding the fruitful partnership with AWS, which complements our role as the leading provider of digital solutions in Bahrain. We have witnessed first-hand how AWS Marketplace has helped accelerate our AWS practice with speed, simplicity, and scalability.

“It also gave us the opportunity to form new partnerships with technology providers to address the requirements of our strategic customers, such as the Information &eGovernment Authority (iGA). We welcome the local launch of AWS Marketplace and see it as key to further fast-tracking cloud migration in Bahrain.”

S M Hussaini, CEO, Almoayyed Computers Middle East, a leading cloud, managed services and emerging technologies provider, said: “AWS Marketplace has helped us develop new partnerships and given us access to cutting edge ISV technologies to better serve our customers as they innovate on AWS.

"We believe that Consulting Partner Private Offers (CPPO) will be key to enriching our offering through supported flexible consumption and contract models, with secure and seamless deployment. We also see today’s launch as an important opportunity for our business expansion and the ability to reach new customers around the world.”

Cherian Abraham, General Manager, Computer World, a digital transformation systems integrator, said: “AWS Marketplace offers a rich catalogue that has given our customers software solutions across security, networking, DevOps, and so much more. Being able to locally transact in AWS Marketplace now significantly enhances our ability to better serve our customers with quick access to world class technologies to help them innovate faster on AWS.” – TradeArabia News Service