Avaya Holdings, a global leader in digital communications software, said it has signed up Dubai-based FVC as its new distributor for the North, West, East, Centra Africa region besides Egypt.

The partnership will see FVC market Avaya’s products and services including the industry-leading range of unified communications and collaboration (UCC) solutions, contact centre, communications cloud, phones, devices hosting SAS and hosted services solutions, said a senior official.

KS Parag, the managing director for FVC, said: "Avaya is a recognised global communication and collaboration leader and we are excited to complete our UCC portfolio with the inclusion of Avaya’s UC innovations."

“Our strong regional presence in the NWECA region will boost Avaya’s reach in the mid-market segment by enabling the local channel with UCC and cloud communications solutions to drive customers’ digital transformation initiatives,” he added.

According to Gartner, companies in Africa are expected to increase their IT budgets by 4.3 per cent in 2019 as chief information officers (CIO) continue to rank digitisation as a leading business priority.

And investment in conversational platforms is the second most pressing issue faced by African IT leaders, 13 per cent of whom consider it a priority.

FVC and Avaya plan to meet that demand with its growing network of skilled channel partners across the continent and advanced engagement with large enterprise customers.

Fadi Hani, VP (Middle East, Turkey and Africa) for Avaya, said: “FVC is a well-recognised name as a value-added-distributor in the African sub-continent and will bring immense value in terms of Avaya’s reach with mid-market, cloud, and contact centre solutions.”

“FVC’s consultative relationships across key accounts is crucial to its support for its growing channel base, and we look forward to being a part of those relationships,” he added.-TradeArabia News Service