Tuesday 18 June 2019

Microsoft launches new app for businesses in Saudi Arabia

RIYADH, August 16, 2018

Microsoft, a leading technology company, said its latest mobile application, Kaizala Pro, is now commercially available across Saudi Arabia.

Microsoft Kaizala is an app that improves the way businesses communicate and collaborate. It’s designed for large group communication, workflow management, reporting and analytics, and is integrated with Office 365, said a statement from the company.

Ammar Abu Thuraya, business group lead for application and service in Microsoft, said that the app addresses several challenges faced by many businesses across the region who manage field staff remotely.

He added: “Mobile technology is enabling businesses to embrace the fourth industrial revolution and digitally transform their operations.”

“The app is ideal for organisations that need to communicate with large numbers of task workers to enhance business agility, collaboration, and organisational productivity,” Thuraya said.

Kaizala also provides actionable information through analytics and reports, while complying with industry security best practices, it added.

Unlike other chat-based apps in the market, Kaizala extends beyond a mere communication function. Because many workers in the region often don’t have an email address, Kaizala only requires a mobile number to sign a user up. The app is also optimised to work on any network – including 2G networks, said a statement.

Some of its other unique features include the ability to:

*Communicate with and manage an unlimited number of users. This includes employees, front-line workers, customers and suppliers. Organisations can create flat, hierarchical or discoverable public groups in minutes from contact lists, directories or ad hoc sharing. For users in remote areas, the app is optimised to work on 2G networks and users don’t need an email address to sign up, only a mobile number.

*Broadcast and collect information in a structured way through action cards. This includes sharing announcements; photos, videos or documents; hosting polls or surveys; assigning tasks; providing training content; marking attendance; and tracking workforces using location tracking.

*Gather rich insights from data with built-in analytics. Organisations can view results in real-time, organise large amounts of information with an aggregated view of user responses, and get reports at each level of the organisation.

Microsoft Kaizala Pro has premium features that include, user and group management, system integration and automation using Microsoft Kaizala application programming interface (APIs), advanced reporting and analytics, ability to publish custom actions, ability to create public groups, organisational profile and directory, and support, it said.

Moreover, with Kaizala, customer’s messages, photos, video files, audio files, documents, polls, surveys, and other data is protected by encryption in-transit and at-rest. Managers can decide who has access to company data. All Kaizala data is stored in Microsoft Azure datacentres, which adhere to industry standard security and compliance certifications, it added.

Thuraya added: “This means only you and the people with whom you are communicating can see what you have sent them.”

“Microsoft Kaizala is currently Tier-A compliant and our engineers do not have access to any customer data,” he said.
Using Microsoft Kaizala, organisations can connect with their employees and the extended value chain. The product offers a simple and familiar chat interface but goes beyond this to make everyone more productive.

“As we roll out Microsoft Kaizala in Saudi Arabia, we hope to connect the complete value chain, including the unconnected parts of organisations. Our company’s vision for Kaizala, is to empower every organisation and community to achieve more through purposeful chat,” Thuraya added. – TradeArabia News Service

Tags: Saudi Arabia | | Microsoft | businesses |

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