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Eutelsat acquires Noorsat for $75m

DUBAI, October 18, 2017

Eutelsat Communications has acquired 100 per cent of Noorsat, one of the leading satellite service providers in the Middle East for a consideration of $75 million, debt free and cash free, from Bahrain’s Orbit Holding Group.

Established in 2004, Noorsat is the premier distributor of Eutelsat capacity in the Middle East, serving blue-chip customers and providing services for over 300 TV channels almost exclusively from Eutelsat’s market-leading Mena neighbourhoods.

The acquisition of Noorsat fits with Eutelsat’s broader strategy of streamlining distribution within selected core video neighbourhoods where it can create value. It will allow Eutelsat to strengthen the long term commercial development of its market-leading video positions in the Arabic world and increase its direct access to end-customers, facilitating stimulation of High Definition TV take-up and the upselling of incremental video services.

Michel Azibert, Eutelsat chief commercial and development officer, said: “Noorsat’s capabilities and market knowledge will further consolidate our longstanding position in the dynamic Middle East video market. By integrating Noorsat’s service platform and teams we are underlining our commitment to serving customers in one of the key markets within in our global footprint.”

The acquisition will add upwards of $15 million to Eutelsat’s consolidated revenues on an annualised basis after the elimination of the capacity leased by Eutelsat from Noorsat. Its slightly dilutive impact on Eutelsat’s EBITDA margin will be absorbed within the current margin objectives, a statement said.

 Founded in 1977, Eutelsat Communications is one of the world's leading satellite operators. With a global fleet of satellites and associated ground infrastructure, Eutelsat enables clients across video, data, government, fixed and mobile broadband markets to communicate effectively to their customers, irrespective of their location. – TradeArabia News Service




Tags: Satellite | Orbit | Eutelsat | Noorsat |

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