Egypt-based IST, a customer experience technology specialists, said it was recently recognised as the ‘Middle East Partner of the Year’ by US-based Genesys, a global leader in omnichannel customer experience and contact centre solutions.

The award, which was presented to IST at Genesys’ annual CX17 event last month in Brussels, Belgium, recognises IST for its outstanding technical support and professional service capabilities, investment in Genesys training and certification programmes, and in-house R&D capabilities, said a statement from the company.

These efforts have allowed Genesys to extend its partnership with IST and empower it to become the first and only cloud partner in the Middle East, and launch IST OmniCloud, it said.

Perhaps most importantly, this award acknowledges IST’s successful implementation of several significant Genesys-based solutions in the region, including projects with Careem, Dubai Islamic Bank, Mobily, Sabic, and STC, it added.

Mohamed Afifi, managing director - Middle East, Genesys, said: “We are very proud of IST - in less than three years they have stepped up and achieved such great results. Delivering innovation in a very competitive and challenging market is not easy.”

“Over the last couple of years, IST has done a great job delivering customer success to our major clients in the region and helping accelerate our new strategic solutions to the market,” he said.

Sherif Fahmy, marketing manager, IST, said: “Now with its latest cloud offering powered by our company, there are new opportunities to deliver unique value on digital customer experience in the region.”

“We pride ourselves on being true CX technology specialists – we understand the customer journey and take a consultative approach to ensure that the solutions we provide to enterprises in the region truly add value and help them improve the customer experience they offer their customers,” he said.

“This award is a testament to the commitment we have made to Genesys in terms of not just building the largest team of CX experts in the region but also investing in R&D and launching innovative solutions,” he added. – TradeArabia News Service