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HMD launches its first Nokia smartphone

ESPOO, Finland, January 8, 2017

HMD Global Oy, which has the Nokia mobile phones brand licensing rights, has launched its Nokia 6 smartphone in China.

The Nokia 6 marks the first step in HMD’s ambition to set a new standard in design, material quality and manufacturing innovation by building on the hallmarks of a true Nokia phone experience, the company said.

The smartphone is priced at 1699 yuan ($246).

The device, which is designed explicitly with the needs of users in mind, combines quality and in-built durability to deliver a real-life premium smartphone experience at a price point for the highly aspirational Chinese consumer, it said.

The decision by HMD to launch its first Android smartphone into China is a reflection of the desire to meet the real world needs of consumers in different markets around the world. With over 552 million smartphone users in China in 2016, a figure that is predicted to grow to more than 593 million users by 2017, it is a strategically important market where premium design and quality is highly valued by consumers.

With the arrival of Nokia 6, consumers will see superior craftsmanship and design quality in action. It takes 55 minutes to machine a single Nokia 6 from a solid block of 6000 series aluminium. It then receives two separate anodising processes, taking over 10 hours to complete, with each phone being polished no less than five times. The end result is an aluminium unibody with the highest level of visual and structural quality, the company said.

Delivering quality to the core, the Nokia 6 display has a bright hybrid in-cell 5.5” screen with full HD resolution and incredible colour reproduction wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polarizer layer enabling excellent sunlight readability and slim form. The build is completed with the latest generation Qualcomm Snapdragon 430 processor with X6 LTE modem designed for excellent battery life and superior graphics performance.

The Nokia 6 has 4GB RAM and 64GB storage with which to run the latest version of Android Nougat and is packed with entertainment to bring to life the latest that Android has to offer. The dual amplifiers deliver a 6dB louder sound than a regular amp, giving higher voice, deeper bass and unmatched clarity. Dolby Atmos creates powerful, moving audio that seems to flow all around users.

The Nokia 6 packs a 16MP phase detection auto focus rear camera for sharp detailed pictures, and an 8MP front camera. The f/2.0 aperture lenses and exclusive camera UI with automatic scene detection make it easy to take great shots every time. - TradeArabia News Service




Tags: Nokia | Smartphone |

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