Dubai-based Al Shabab Al Arabi Club, one of the oldest and top sports clubs in the UAE, has selected 3i Infotech’s flagship enterprise resource planning (ERP) product suite Orion 11j to streamline its operations.

Established in 1958, the Al Shabab Al Arabi Club and Al Shabab Al Arabi Company have kept a single minded focus to promote football along with other sports like volleyball, basketball and handball, said a statement from the sports club.

The Orion 11j platform is an integrated enterprise platform that helps streamline finance, sales, inventory, procurement, sports management, club management functions of sports clubs.

Matar Suroor, CEO, Al Shabab Al Arabi Club, said: “We aspire to be the best managed sports club in the GCC region. The Orion team understood our challenges of running the day-to-day operations and was able to provide a comprehensive solution.”

Suryanarayan Kasichainula, executive VP and business head, 3i Infotech, said: “The platform’s advanced features will enable process automations to streamline Al Shabab Al Arabi’s operations.”

“Sports clubs in the region can now rely on the platform to optimise usage of funds, enhance member satisfaction and thereby increase player satisfaction,” he added. – TradeArabia News Service