Mobily, a leading Saudi-based mobile services operator, has announced the addition of Dairy Queen Restaurants to its list of Neqaty partners as part of its loyalty programme for customers.

DQ is an unique and important addition to the program's partners, which offers the best added value to its subscribers and is considered as one of the best loyalty programs and customer retention in the region.

This partnership will work according to Neqaty program in its new attire which allows subscribers to exchange and earn points with the partners, said a statement from Mobily.

The subscribers will receive one point in their Neqaty account in return for each five Riyals they spend in ordering from DQ restaurants. The subscribers can also redeem their points upon their order from DQ restaurants if they have in their account 4,000 points or more, it stated.

DQ, which boasts 27 new branches spread across the kingdom at Riyadh, Khobar, Dammam, Al Ahsa, Jubail Buraidah, besides soon-to-open branches at Jeddah, is renowned for its meals and desserts.

It represents a versatile addition in terms of “active partners” of Neqaty, said the statement from Mobily.

At present, Mobily is offering the subscribers through Neqaty program, a wide and valuable range of bonuses and variable rewards to meet their desires and aspirations.

Accordingly, Mobily’ Neqaty program rewards are divided into two main types. The first type falls within Mobily provided services, such as the extra credit or paying part of the bill, calls, SMS and internet.

The second type includes cash discounts that can be obtained through Neqaty partners who are spread all over the Kingdom, covering all types of commercial and marketing activities, which in turn fulfills the needs of Mobily’s subscribers in the Kingdom and abroad.-TradeArabia News Service