Mahindra Comviva, a global leader in providing mobility solutions, has announced the appointment of Kaustubh Kashyap as the new market unit head for the Mena region.

With this appointment, Mahindra Comviva is aggressively focusing on extending its footprint across the Mena region to achieve the next growth phase, a statement said.

The company is targeting a 250 per cent growth in revenues over the next three years, with a strong focus on research, development and deployment of big data analytics and future-oriented technologies.

The company introduced its innovative offerings in big data analytics to assist operators to increase revenues, achieve higher retention and improve customer experience, by promoting spend on network, by extending subscribers’ age on the network and by providing unified and consistent experiences across the touch-points of the subscribers.

Kashyap, vice president and head of Mena Region said: “With over 10 years of presence in the Mena region, Mahindra Comviva has gained extensive market expertise and know-how, which it can now exploit to provide differentiated portfolio of offerings across the region. Mahindra Comviva is not only being considered as a technology partner but also is fast becoming a business partner to the major operators and banks in the region.”

Amit Sanyal, assistant vice president & head of Consumer Value Solutions at Mahindra Comviva said: “With competition intensifying across markets, operators are increasingly focusing on offering innovative services and promotions to grow revenues and retain customers on their network. Our big-data based real-time analytics solutions in the customer value management domain will bring greater convenience to the operators and banks and deliver timely and relevant offers to the subscribers.”

Mahindra Comviva's Revenue Plus is a big-data analytics driven, multi-channel, contextual, real-time marketing platform customized for the telco environment. It helps operators to boost their top line through sustained customer engagement and retention.

Mahindra Comviva’s OmniChannel Care Solution facilitates the shift from a pure transactional-relationship to one focused on engaging customers by offering consistent and rich experiences across all their touch-points, be it a Mobile App, Web, WAP, USSD, Customer Care, etc. This has resulted in better engagements, driven service uptakes, and increased goodwill of the brand.

“Mahindra Comviva’s Loyalty Management solution completes the Consumer Lifecycle management suite with the right way of rewarding users,” said Sanyal.

“We ensure that the consumer gets an interesting, tiered, points accrual program. We are also working with best of the partners in offering world class products for points redemption. This reduces the discounting of opco services while improving the engagement with the subscribers.

“The retailer loyalty program is helping opcos run complex incentive plans using their existing eTop-up solutions. We have seen excellent results in the form of increased spend and reduction in churn for opcos in APAC and Africa and are happy to offer the same expertise to opcos in Mena,” he added. – TradeArabia News Service