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Etisalat wins global award for innovation

ABU DHABI, May 24, 2015

Etisalat Group has been honoured with the award for Business Service Innovation for its Mobile Connect service, in cooperation with the GSMA and Apigee, at the 2015 Global Telecoms Business Innovation Awards, held at a ceremony in London.

The annual Business Service Innovation Award is presented to companies which have introduced creative, effective and groundbreaking services in their markets.

Etisalat won the award jointly with the GSMA and Apigee for its support and rollout of the GSMA’s Mobile Connect service initiative, which is an innovative service that allows users to streamline their digital identity and manage online privacy. Mobile Connect turns the user’s phone into a ‘master key’ allowing them to log in to all their websites and mobile apps with a single, secure, streamlined digital ID.

The Etisalat Mobile Connect service was also recognised as “Best Authentication and Identity Solution” at the 2015 Global Mobile Awards in March.

“Winning this year’s Global Telecom Business award for innovation is a major achievement and welcome recognition of the telecommunications industry to produce innovate products. Mobile Connect is an excellent example of how the mobile industry can work together in partnership to deliver practical solutions that positively impact on the lives of people around the world,” said Marie Austenaa, head of Personal Data, GSMA.

Alan Burkitt-Gray, editor-in-chief of Global Telecoms Business, said: “This is the ninth time we’ve run our Innovation Awards and each year we’ve seen that the industry is working harder and harder to deliver exciting and innovative services to its customers worldwide. Men and women in the industry are making a huge difference to the world. At the GTB Innovation Awards we want to celebrate what they are doing and I congratulate Etisalat Group on such an achievement.” – TradeArabia News Service




Tags: Etisalat |

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