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Vestberg ... four key changes.

Ericsson sees big shift to digital services

BARCELONA, March 2, 2015

The world will see a definite shift from physical products to digital services this year with the emergence of new business models, predicted Ericsson president and CEO Hans Vestberg.

Reflecting on the pace of change in the industry at the company’s opening-day media and analyst briefing at Mobile World Congress in Barcelona, Spain, he said the company is predicting four key changes during 2015.

They are: more people will watch streamed, on-demand video than broadcast TV on a weekly basis; video will generate half of the mobile data traffic; LTE subscriber growth will exceed 80 percent; and world mobile broadband coverage will be above 70 per cent. ”These all are massive forces of change and open up new opportunities both in the ICT industry and in other industries,” he said

“New business models are emerging, along with new ways of solving old problems that create new efficiencies. True customer intimacy can be created using digital tools. All in all, you can see that ICT drives transformation that is really changing the game.”

At Mobile World Congress, Ericsson shows its full range of capabilities supporting a broad variety of customer needs.

A total of nine new launches were lined up with a common theme of transformation and advancing digital experiences.

Already at the Consumer Electronics Show in January, Ericsson was first to introduce LTE-LAA, License Assisted Access on small cells, enabling consumers to leverage the combination of licensed and unlicensed bands to achieve higher peak rates indoors.

The Ericsson Radio System is a completely new approach to how to build radio networks on the road to 5G, with the Router 6000 Series integrating IP backhaul into the radio network. Networks Software 15B, the latest release of Ericsson’s network wide software, introduces Ericsson Virtual Router, app coverage improvements such as simultaneous LTE TDD-FDD operation, a new release of the Ericsson Network Manager, along with other features.

In addition to hardware and software, Ericsson introduced its App Experience Optimization service enabling improvements of time-to-content by up to 70 percent and upload time by up to 50 percent. Ericsson’s strength in IT transformation is represented by the launch of the Digital Telco Transformation – a consulting and systems integration toolbox that enables operators to become truly digital in their own operations and customer interaction. One part of this toolbox is the Expert Analytics 15.0, a software solution that predicts user satisfaction and allows operators to take automated actions that will improve Net Promoter Scores.

In the new revenues and innovation layer, the latest release of the Media Delivery Network enables operators to take a strong position in the core of the media delivery value chain.

At the media and analyst briefing, Vestberg announced the new hyperscale capabilities of the Ericsson Cloud System, saying:  “Our proposition is about more than realising a cloud solution. It is about realising a digital industrialisation strategy. The new additions to the Ericsson Cloud System, including Ericsson HDS 8000 (Hyperscale Datacenter System) Ericsson, tackle the challenges with security, governance and automation, which are areas we know are blockers for many companies,” said Vestberg.

The Ericsson HDS 8000 is the first product in the world to include Intel Rack Scale Architecture.  Ericsson and Intel have been working together for a long time across a number of technology areas, and now the two companies are moving into the data center and delivering new solution building on that relationship.  

Brian Krzanich, CEO of Intel, joined Hans Vestberg on the stage. He said: “We truly value our relationship with Ericsson, which has grown deeper and stronger over the years, and I’m delighted to be here on the occasion of the Hyperscale Datacenter System launch. It’s wonderful to see our companies pooling our talents and collaborating on such an innovative and world class solution.” – TradeArabia News Service




Tags: Digital | Ericsson |

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