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The global Big Data market to grow to $15bn by 2020

DUBAI, October 16, 2014

The global Big Data market is set to grow five-fold by 2020 - from $3.20 billion in 2013 to $15.10 billion in 2020, according to International Data Corporation (IDC).

Big Data has the unprecedented potential to drive the return on investment (ROI) of the Middle East’s sports, retail, and banking sectors, announced SAP recently.

In the Middle East and Africa, the business intelligence and analytics software market increased from $196 million in 2012 to $217 million in 2013, according to Gartner Inc.

Sam Alkharrat, president, SAP Mena, said: “As people, processes, and machines interlink in the Internet of Everything, immense volumes of data can be unleashed to generate new business opportunities and customer experiences. The fast-paced sports, retail, and banking sectors must leverage Big Data to anticipate what’s next, optimise actions, help users better engage across any platform to drive exceptional  value.”

SAP is the Mena’s market-leading vendor in business intelligence and analytics software, posting sales of $59 million, or 27.2 per cent of the total market, in 2013, according to Gartner, Inc. Its landmark product is SAP HANA, an innovative in-memory data management platform for real-time analytics.

Boosting the 2014 Fifa World Cup Brazil win of the German National Football Team, SAP and the German Football Association partnered on SAP match insights for real-time analysis of training.

SAP and FC Bayern Munich AG recently partnered to expand the team’s presence, maximise the team’s performance, and enhance the fan experience, while Duke Athletics has chosen SAP HANA to deliver the powerful data visualisation tools that can improve training and performance.

German equestrian champion Ingrid Klimke has become SAP’s new co-innovation partner and technology advisor in equestrian sports to enhance the riders’ performance and fan experience.

SAP’s retail solutions combine cloud, mobile, Big Data and advanced analytical technologies to help retailers to deliver consistent, personalised shopping experiences, as well as to help customers identify opportunities, and improve supply channel functionality and margins.

As banks increasingly leverage Big Data-crunching business applications in the cloud, analyst firm Ovum revealed a surging demand for cloud-based Software-as-a-Service (SaaS) solutions, with 49 per cent of decision-makers fore-seeing increased investment in SaaS in the next 18 months.

SAP’s solutions have been recognized as a banking market leader by Forrester, such as SAP HANA Enterprise Cloud and SAP Financial Services Network, and SAP for Banking offering comprehensive functionality, customer-focused capabilities, business flexibility, and analytics and accounting support.

In order for organisations to manage the increasing number of applications, content, and mobile devices, SAP’s Mobile Secure Portfolio, named as a market leader by Ovum, can scale for organisations of all sizes, including for deployments of more than 100,000 devices. The integrated, cloud-based enterprise mobility management portfolio delivers excellent user experiences including app development, device security, data, content, and apps. – TradeArabia News Service




Tags: Big data |

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