Aruba Networks, a leading provider of next-generation network access solutions for the mobile enterprise, has appointed Bashar Bashaireh as its regional sales director for the Gulf and Pakistan.

In his new role, Bashar will be responsible for developing and executing strategies to expand Aruba’s customer base and capitalise on the business opportunities arising as a result of the current mobility and bring-your-own-device (BYOD) market trends, said a statement.

Wolfram Fischer, vice president EMEA, said: “We have identified the Gulf and Pakistan as high growth markets for the company and were looking for a sales leader capable of driving the growth of our company in this region.

“Bashar is a well-known and highly respected figure in the Middle East IT market. With an outstanding track record in sales, a strong technical background, an acute insight into the nuances of the regional market and a result-oriented management approach, he is the perfect candidate to lead our expansion efforts.”

The appointment is part of Aruba’s road-map to expand its footprint across the region, said the statement. - TradeArabia News Service