Gulf Air adopts in-house Big Data
Manama, October 1, 2013
Bahrain's national carrier Gulf Air said its IT department has successfully harnessed Big Data, the latest development in the world of technology aimed at processing huge and complex volumes of online data, to create a programme to monitor and analyse the airline's online Arabic dialogue.
Taking nine months to develop and with much of the programming being done outside of working hours, the programme, created by an all Bahraini team, analyses all online comments in Arabic that reference the airline, reported the Gulf Daily News, our sister publication.
Subsequently, reports are sent to the airline's customer support teams allowing them to take appropriate action.
This can range from a direct response to the comment or in some cases, elevation of an issue to the airline's senior management, it added.
"Big Data has been talked about in the media a lot, but very few companies have actually put it to use and realised tangible benefit," remarked Gulf Air IT director Dr Jassim Haji.
"Gulf Air has successfully accomplished this. This is a great achievement for the airline by the all Bahraini development team, who invested a significant amount of their free time in the project," said the official.
"The skillset and knowhow required to develop such a programme is highly specialised and to be able to do this in-house is rare. With such high levels of professional knowledge evident in the up-and-coming generation of Gulf Air employees, the future of the airline looks bright," he added.
Following the successful implementation of the programme, the next stage is now to explore a number of further applications for the use of Big Data in areas such as market and demand analysis to improve response to customers' needs.-TradeArabia News Service