SAP holds key event in Kuwait
Kuwait, May 19, 2013
Germany-based SAP, a leading business software company, recently hosted a major event for chief information officers (CIOs) in Kuwait.
The event was also attended by Frank Marcus Mann, the German Ambassador to Kuwait.
“SAP’s investment in Kuwait is hugely welcome, and is set to play a vital part in the country’s development and economic diversification,” said Mann.
Kuwait represents SAP’s third largest market in the Gulf region. According to Business Monitor International, the country’s 2013 IT spending is set to reach $978 million – a four per cent rise that has been fuelled by oil prices and government investment.
Outside of the business arena, SAP aims to boost local knowledge and stoke vocational skill sets through initiatives like the SAP University Alliance (UAP), which provides faculties with the tools and resources needed to teach students how technology can help enable integrated business processes and strategic thinking.
Supporting existing business, engineering and IT programs, the UAP provides hands-on experience of key SAP technologies, including enterprise resource planning (ERP), and puts theory into practice through demonstrations, case studies and research.
The UAP currently counts 31 members across the Middle East and Africa (Mena) region, and the company aims to double that figure within the next four years.
“Every day we are growing stronger in Kuwait,” said Gergi Abboud, managing director, SAP Gulf. - TradeArabia News Service