Lenovo joins forces with Mindware
Dubai, March 24, 2013
Lenovo has joined forces with Mindware, a leading distributor of quality IT products for the Mena region, to help boost connectivity and productivity amongst the region’s small-to-medium business (SMB) sector.
Under a new agreement signed this month, Mindware will become an official distributor of Lenovo’s Think product range including; ThinkPad Edge and ThinkPad Classic for UAE, Kuwait, Bahrain and Oman, said a statement from Lenovo.
Long recognized as a hallmark for innovation and excellence ThinkPad laptops have been icons in the PC industry for almost two decades, with upwards of 60 million sold thus far, it stated.
Commenting on the tieup, Mohammed Hilili, the general manager Gulf for Lenovo, said it was excited to be partnering with Mindware to increase the availability of its Think range of products in the Middle East.
"Today, 95 per cent of businesses registered in the UAE and 93 per cent of businesses in Saudi Arabia fall into the SME category, whilst overall in the Mena SMBs are recognised for their contribution of 28 per cent of the region’s income," he noted.
“What is important for these entities to note is that technology can be the make or break of a strong business operation – a fact as relevant to a sole trader as to the most complex multinational organisation. At Lenovo we ensure our business products always help increase productivity and mobility without compromising on functionality or security,” he added.
Mario Gay, the GM at Mindware pointed out that the region's SMB workforces tend to be highly mobile. "As a result corporations need to equip their team with products that are robust, durable and lightweight – all key elements of the Lenovo Think range," he remarked.
"We believe this partnership will help boost productivity amongst the SMB community, helping put the right technology in their hands to support their growth, development and success," he added.-TradeArabia News Service