Lenovo, the world’s second largest PC company, has appointed Mohammed Hilili as general manager for the Gulf region with a focus on growing and developing its Middle East operation. 

 

Including enterprise, consumer and channel partnership outreach, Hilili will continue to expand on Lenovo’s current market share helping the firm become the world’s leading PC maker and emerging global leader in PC+ devices, a statement said. 

 

Bringing more than a decade of experience in IT, consumer electronics and business strategies across the region, he has received numerous accolades for his achievements and comprehensive knowledge in international sales, distribution management, strategy implementation, team management and business development. 

 

In his capacity as general manager for the Gulf, he will also focus on talent development and capacity building. 

 

Oliver Ebel, executive director and general manager, Lenovo Middle East and Africa, said: “Our continued growth in the region is a result of our clear strategy, strong team and dedication to becoming the leading PC maker in the region. Our global ‘Protect & Attack’ strategy is proving highly effective in MEA and we believe Mohammed Hilili is the right calibre and has extensive expertise to help us drive our market share and our PC+ strategy to the next level. We are delighted to welcome Mohammed to the team.”  - TradeArabia News Service