Zain meet focus on mobile data boom
Kuwait, November 14, 2012
Zain Group, a leader in telecom services, recently held a conference its operating companies as well as technology providers and partners to discuss ways of leveraging the mobile data boom in Dubai.
The Zain Technology Conference held three days of interactive discussions, presentations, technical solutions demos, and information exchange, helping to align technological outlooks.
Mobile broadband and the huge rise in broadband traffic over telecom networks was a central theme of discussion at the conference.
Other topics included the role of OTT (over the top) players in the telecom ecosystem; the need to further optimise radio and core networks for the dramatic increase in data traffic that is forecast in the coming years; the monetization of data applications; as well as ways in which to draw closer to customers and improve the customer experience further.
Zain used the Zain Technology Conference to highlight its ‘Ghaduna Zain’ (Zain Tomorrow) strategy, which comprises a number of initiatives currently underway in the organisation aimed at driving innovation.
In a panel discussion hosted at the event and titled ‘How can Zain handle the data boom?’, participants acknowledged the profound impact the data revolution has had on traditional telecom services, and various few points on how to manage the surge and benefit from it were discussed.
Zain Group CTO Hisham Allam said: “The Zain Technology Conference turned out to be everything we wanted it to be and more. With more than 39 of our suppliers and partners present, this was a great show of support from them, and a fantastic opportunity for us to all brainstorm, look ahead, and focus on what needs to be done in order to achieve even greater results in the future.”
“We are well aware that the telecom markets across the region are becoming more competitive, but there remain great opportunities in data as well as voice services for those operators that implement effective strategies.
“At Zain our aim is to align the choices and developments we are making now with the way in which we believe the industry is evolving, in order to remain relevant and close to our customers,” he added.
In a separate panel discussion titled, ‘How to change the name of the game?’ Allam described how sustaining current levels of revenue is proving to be a significant challenge for operators across the region, and how Zain and other competitors need to implement efficient network Opex and Capex strategies in order to remain competitive.
Zain is thus looking to its technological prowess in order to differentiate it from competitors, though at the same time, is not looking to confuse customers with technical aspects of how services are provided.
“We are a commercially-oriented company that utilizes the right technologies to provide services to our customers in an efficient and effective manner. We also look to leverage our competencies wherever we are able to, so that the new areas that we branch into are synergistic to our existing operations,” Allam said.
In closing, Allam said he believes there is much to be optimistic about going forward, and that Zain, together with its partners shall continue to be communications forces in the region. – TradeArabia News Service