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Tablets 'used most for browsing'

Middle East, September 15, 2011

About 68 percent of tablet owners regularly used the device to browse the internet, according to a research report.

Email and social networking ranked the second and third most popular activities amongst tablet consumers with 62 percent and 53 percent respectively, it said.

Tablets are also used popularly as multi-tasking mobile devices for entertainment, information, education and work. Most tablet consumers use the device for content consumption such as web browsing, email, instant messaging, social networking, media consumption and simple gaming. It is also used for content creation.

According to the survey, conducted by Jefferies, content creation activities such as writing, editing or creating spreadsheets, and editing or managing photos are undertaken at similar rates on PCs as well as tablets.

Tablets were built to fit the needs of consumers of a portable computing device that is intuitive, fast and allows users to stay connected while on the move. As the tablet industry expands, more manufacturers provide devices that can efficiently multi-task and are powerful enough to provide a PC-like experience in a portable form factor, the survey said.

The adoption of the new technology is fast rising and the tablet industry is estimated to record a 289 percent year-on-year growth by the end of 2011, according to the recent research published by the Jefferies Group.

In 2010, following the launch of the Galaxy Tab, Samsung Gulf Electronics had registered an average market share of 16 per cent across the GCC countries. The solid growth and demand of tablets in 2010 increased the region’s market share up to 22 percent in Q2 2011.

With the launch of its expansive portfolio of tablets, Samsung anticipates an increase in regional sales and aims at increasing the current market share to 30 percent by the end of 2011.

The new Samsung Galaxy Tab 10.1 is widely-believed to be the strongest Android based contender in the tablet industry.

Tablets, equipped with the powerful PC-like computing capabilities, are fast emerging as the perfect solution for tech-savvy consumers who wish for smart multi-tasking mobile devices.

As the Gulf consumers seek a high-quality and efficient mobile computing device that is tailored to fit their unique needs, the demand for tablets will be high across both the consumer and enterprise markets with players such as Samsung leading the way with its technologically advanced and innovative products. – TradeArabia News Service




Tags: Gulf | Email | Social networking | Galaxy | Samsung Tablet | Browsing |

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