Adobe Systems has appointed Ashraf Jarad as channel account manager for the Middle East and North Africa market.

Ashraf brings extensive experience from a background of 16 years in corporate sales, channel management and technical roles in technology companies based in the Middle East and North America.

Ashraf will be responsible for sales and channel management for Adobe Systems, developing reseller programs and building a solid ecosystem of partners for Adobe in the region with a major focus on the kingdom.

“With the growing demand for business and creative software in this region, we need to be confident that the right channels are in place to make Adobe software and support accessible to everyone who can benefit from its functionality. We are very excited about Ashraf joining the Adobe family and look forward to him growing Adobe’s channel for distribution in the Mena region,” said Abdallah Saqqa, general manager, Adobe Systems Mena.-TradeArabia News Service