The Qtel Group, a diversified telecom company in Qatar, has chosen a new multimedia solution provided by mobile technology leader Ericsson to offer services such as social networking and mobile music to its customers.

Ericsson’s Service Delivery Platform will allow the Qtel Group to handle an increasing number of multimedia applications more efficiently, a statement said.

The group will be able to introduce new customer offerings quickly and easily, opening up new revenue streams. The platform will also allow the Qtel Group to reduce operating costs and increase profitability.

Jan Wäreby, head of multimedia at Ericsson, said that one reason is that people are connecting more to social networking sites such as Twitter and Facebook, and increasingly do so on the go using their phones.

“Indonesia for example, is the world’s second fastest growing country in terms of Facebook users. Worldwide, more than 100 million active users are now accessing Facebook using their mobile devices,” Wäreby said.

Dr Nasser Marafih, CEO of the Qtel Group, said: “As one of the region’s leading telecommunications provider, we are determined to bring innovative, attractive new services to our customers by identifying their areas of interest and customizing solutions to meet their needs.”

“We expect that our partnership with Ericsson for their Service Delivery Platform, will help us to achieve this goal by providing  our customers with instant access to their different social networking tools, keeping them in touch and up to date all the time.”

“We have made some significant announcements at this year’s GSMA Mobile World Congress and our tie-up with Ericsson on the service delivery platform will bring some of these announcements to life, including mobile social networking and mobile music,” Dr Marafih concluded. – TradeArabia News Service